Michael Ammar once wrote that one of the principles key to making a magic effect memorable to an audience is to alter an object magically and then give it away in its altered state. A souvenir of this kind will be treasured forever and there's been perhaps no better example of this kind of effect than one in which two playing cards, signed by the spectators, ... read more

Seven versions of magic's strongest card trick... assembled just for you! Imagine the best magic, the best magicians, and the best producers all in one place. Imagine no more... If you could have one set of magic videos, this would be it! This benchmark collection features just about all of magic's most enduring and classic effects and routines. It's a ... read more

Imagine the best magic, the best magicians, and the best producers all in one place. Imagine no more... If you could have one set of magic, this would be it! This benchmark collection features just about all of magic's most enduring and classic effects and routines. It's a fabulous compendium with many of the top masters in the world of magic teaching ... read more

Imagine owning the most comprehensive magic book ever written. This would surely be a treasured possession for any magician with each chapter focusing on a single aspect of the craft and the very best routines ever created for it. That's the idea behind L&L Publishing's critically-acclaimed series, The World's Greatest Magic by the World's Greatest ... read more

Imagine owning the most comprehensive magic book ever written. This would surely be a treasured possession for any magician with each chapter focusing on a single aspect of the craft and the very best routines ever created for it. That's the idea behind L&L Publishing's critically-acclaimed series, The World's Greatest Magic by the World's Greatest ... read more

THE COLLINS' ACES In 1912, legendary British conjuror Stanley Collins invented a card trick where the four Aces inexplicably vanished almost in plain sight of the spectators. The trick (versions of which were originally named, alternatively, the Omega Ace Trick and the Omega Ace Trick) immediately caught the attention of the magic world as no gaffed cards ... read more

One of the key elements that makes magic entertaining is that of surprise and one of the ways that magicians have accomplished that over the years is to take a deck of playing cards that have been in use and magically change the back design color. Numerous masters of close-up magic have turned their creativity to this plot - Dai Vernon, Edward Marlo and Paul ... read more

In a manipulation act, nothing elicits oohs and ahhs from an appreciative audience more than playing cards displayed in elaborate fans that change color, size and even magically divide seemingly at the magician's will. This video is an information tour de force on the arcane subject of creating elaborate fan displays using playing cards. First, master ... read more

Imagine the best magic, the best magicians, and the best producers all in one place. Imagine no more... If you could have one set of magic, this would be it! This benchmark collection features just about all of magic's most enduring and classic effects and routines. It's a fabulous compendium with many of the top masters in the world of magic teaching ... read more

Imagine owning the most comprehensive magic book ever written. This would surely be a treasured possession for any magician with each chapter focusing on a single aspect of the craft and the very best routines ever created for it. That's the idea behind L&L Publishing's critically-acclaimed series, The World's Greatest Magic by the World's Greatest ... read more

Imagine the best magic, the best magicians, and the best producers all in one place. Imagine no more... The Secrets of CARD ON CEILING Learn a classic of card magic that your audience will remember forever. If you could have one set of magic, this would be it! This benchmark collection features just about all of magic's most enduring and classic effects and ... read more